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Who Was Steve Jobs?

October 5th, 2011 Leave a comment Go to comments
Steve Jobs

Steve Jobs

Everyone knows his name, but how well did you really know who he was? I found that most contrarians simply resisted the Apple movement and just resorted to name calling Apple enthusiasts as “fanbois”. I think it’s almost human nature to stick with what you know, be it how you dress to what you eat to how you perform at your work or school and anything else we interact with on a normal basis. So to change how you think or challenge a volume of people on how something could be better is exactly what Mr. Jobs has accomplished.

Steve wasn’t a designer contrary to what the media claims; Steve was a helluva salesman. Sure, he had a passion for technology which is what spurred Apple back in the 70′s, however Woz was the geek and he sold it. Of course to sell something, you must know your product and indeed he did by challenging all involved to create and make it simple and easy to use. Anyone that has ever used a Macintosh or Apple II in the 80′s knows what I’m talking about; it was just simple to use.

Of course, Microsoft became dominant in the 90′s while Apple began to fall, however Steve had many failures before he became the individual we knew him as today. From a college dropout to getting booted out of Apple in 1985, he wasn’t always the shiny star we know. What Steve did as “captain of the ship” upon his return to Apple in 1997 was clean up, streamline, and innovate. He made tough but critical decisions that even investors would doubt would ever be accepted in the marketplace. Mr. Jobs was known to be blunt and even temperamental at times, but got the job done his way despite what his peers would say or think.

So why was this man celebrated? His vision and salesmanship. He knew that striking designs sell. He knew to keep it simple. He didn’t just sit back and bark orders, he instead dove in and investigated how his competitors work and how and when to counter. He had the pulse of his community behind him that wanted clean, timeless designs along with intuitive software to compliment the gorgeous pieces of hardware. Have a look at the original iPod for example; sure, clunky by today’s standard, but you still can’t deny its usefulness and ingenuity for its day. Recently, while other manufacturers concentrated on cheap netbooks, he brought the iPad to market and literally changed an entire genre.

No one could “sell the sizzle” like Steve could. I would watch every Apple keynote that I could like a little boy about to unwrap a Christmas gift. While other CEO’s also worth billions flaunted their private jets, yachts, and mansions worth more than some countries make, he was down to earth with his signature black turtleneck, jeans, and sneakers and he talked to us on our level, or at least so it seemed. He was always very private and we may never know all there is to know about this man’s personal affairs but frankly, I don’t care. What matters to me is what he shaped and helped create and with it, he captured the world.

* Please note the inset image above was re-sized by me to fit an iPhone or iPod touch, however I cannot take credit for it nor do I know its original creator. This marks the first wallpaper I’ve ever recreated that doesn’t bear my watermark and wish for it to be distributed freely in honor of Mr. Steven Paul Jobs’ memory.

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  • Anonymous

    Great post. He will truly be remembered for many years to come.